Your AI-powered
dealership toolkit.
Professional descriptions, studio-grade photos, live pricing intelligence, and market trends — everything your lot needs to sell faster, in one lab.
10×
Faster listing creation
8
Description tones, calibrated per audience
15
Photorealistic showroom backgrounds
24/7
Market monitoring on your inventory
Write professional listings
in seconds.
Every vehicle deserves better than 'good condition, must see'. Copywriter turns specs into SEO-optimized, conversion-ready descriptions calibrated for Canadian buyers.
- Eight tones — from professional to enthusiast — matched to your audience
- Live SEO scoring with titles and highlight bullets included
- Regenerate variations until the words sound like your store
2024 Toyota RAV4 XLE AWD
28,400 km · Magnetic Grey · Toronto, ON
Showroom photos,
no showroom required.
Shoot on the lot with a phone; publish like you shot in a studio. AI background replacement drops every vehicle onto one of 15 photorealistic showrooms.
- Background removal and replacement tuned for vehicle silhouettes
- Indoor, outdoor, and urban showroom scenes — one consistent look
- Batch-friendly: enhance an entire trade-in's photo set at once
Pick a showroom — indoor, outdoor, or urban
Show buyers exactly
what matters.
Pin features, disclose imperfections, and answer questions before they're asked. Annotated photos build the trust that turns lookers into leads.
- Tap-to-pin highlights directly on listing photos
- Feature, damage, and note types with severity levels
- Transparent disclosure that buyers see on web and mobile
123Know your exact
market position.
PriceIQ benchmarks every unit against live comparable listings in your radius, so each price is a decision — not a guess.
- Real-time market position against comparable inventory near you
- Price-rating badges buyers already trust on MotorMatch
- Estimated days-to-sell at your current price point
2023 Honda CR-V Sport
vs. 38 comparable listings within 250 km
Market median
$40,415
Days to sell (est.)
19
Demand index
High
See demand shift
before your competitors do.
Market Intel watches search volume, supply, and pricing movement across your region — and tells you which inventory to chase next.
- Demand trends by model, body type, and region
- Supply and price movement on the segments you stock
- Acquisition signals: what's heating up within driving distance
SUV demand — Greater Toronto Area
Search volume, trailing 12 weeks
From the lot to listed
in 60 seconds.
Scan the VIN, follow the guided 8-angle photo capture, and let the lab write the description. Quick List publishes a complete, professional listing before you're back at your desk.
- VIN barcode scanner with instant decode and auto-fill
- Guided capture stencils for a consistent 8-angle photo set
- One tap from captured photos to a published listing
Built with dealers, for dealers.
What early-access dealerships are telling us about working in the lab.
We re-shot nothing. MotorLab put our entire used inventory on showroom backgrounds in an afternoon, and the listings finally look like our brand.
Sales Manager
Independent dealer group, Ontario
PriceIQ ended the weekly pricing debate. We see exactly where every unit sits against the market and reprice with confidence instead of gut feel.
General Manager
Franchise dealership, British Columbia
Quick List is the feature our team actually uses every day. VIN scan, photos, AI description — a junior associate lists a trade-in before lunch.
Used Car Director
Multi-rooftop group, Quebec
Put your whole lot in the lab.
Join MotorMatch as a dealer and every MotorLab tool is ready on day one — no installs, no onboarding calls, no long-term contracts.